90% outcome

Preview of illustration mini book from page 1 

One more page and I'm done!! XD

Some progress on story of Malaysian's abuse cruelty case on book page.

Haven't edit emotional words yet.

Design: Hand sketch and paint. 

Change target audience to: 15-17 teenagers 

Progress for book cover

  

Design style: hand sketch and paint on screen to fit what is going on in Malaysia for animal cruelty. I'm targeting on small animal as pets such as dog, cat, rabbit etc.

 

Final outcome of a book cover.

Hand represent the hands of the abuser. 

Dog represent dog, tearing the blood of pain and send the messages that abuse hurt them and we should aware of these cases which is animal abuse/cruelty. 

I imagined the book cover to be thick, attached a small box that can contained my illustration book and some card paper pets that had been already cut in pieces. so last page of my book will be asking the user of the book to attach the broken pieces to one  nicely without any damages.

Why i do that is because to make them realise that once animal are abused and even abused to death, we must save them. And make them realise the guilt of abusing a cute animal. 

The dog part i will make a black jail cover to wrap around the book. 

Sketch

1. Research on body posture.
2. Research on eye contact.
3. Sketch some scene to make a illustration.
4. Start on screen tmr

Sketch

Just a sketch of cat trap a person in a jar.
Im going to use some image for inspiration like karma or if we abuse animal will we get punishment in hell. Some photos of hell where some sin suffer can be use as inspiration.

Execution

An illustration book
> a reversal of animal abuse = (animal abuse us)

Inspiration on design character
> adventure time
> happy tree friends

Beginning of personal project

What i chose?
-Pet Adoption + Animal cruelty
-Process of taking guardianship and responsibility for a pet.

Pet are taken to animal shelters for many reasons:
=Changed circumstances
=2nd thoughts
=Lost pet
=Health
=Practice babies
=Moving across borders
=Allergies
=Owner passed away
=Breeding machine
=Etc?

Topic?
- Adopt Responsibly

Tagline?
- Not only a pet, but someone you can communicate with.

Why?
- i love animals, but i can't stand to see the cruelty, exp: pet owner to abuse pets/friend to release stress or smthg.
- Breeding machine. Punching bag. Every month nearly 100 dogs and cats are rescued from cruelty owners who treat them like anything but pets.

Targeting all Animals?
- Well, animal cruelty can refer to any animal. so i'm targeting small animals, exp: dog, cat

Send the message?
- Considering animal adoption, its important to realise your own limitations. Adoption is about lifetime commitment.
- To inform pet owner to gain understandings of responsibilities to have a friend in the family. Stop animal cruelty and realise the pain of these animals.

Research?
- The star news
http://www.thestar.com.my/Lifestyle/Features/2013/12/26/Malaysias-worst-animal-cruelty-scandals-of-2013.aspx/
- Online Petition
http://stopanimalabuse.petfinder.my
- SPCA manager said a total of 657 cruelty cases were reported last year with 90% involving dogs but none were prosecuted.
- Facebook news & photo






Inspiration of campaign


Inspiration on design execution