Beginning of personal project

What i chose?
-Pet Adoption + Animal cruelty
-Process of taking guardianship and responsibility for a pet.

Pet are taken to animal shelters for many reasons:
=Changed circumstances
=2nd thoughts
=Lost pet
=Health
=Practice babies
=Moving across borders
=Allergies
=Owner passed away
=Breeding machine
=Etc?

Topic?
- Adopt Responsibly

Tagline?
- Not only a pet, but someone you can communicate with.

Why?
- i love animals, but i can't stand to see the cruelty, exp: pet owner to abuse pets/friend to release stress or smthg.
- Breeding machine. Punching bag. Every month nearly 100 dogs and cats are rescued from cruelty owners who treat them like anything but pets.

Targeting all Animals?
- Well, animal cruelty can refer to any animal. so i'm targeting small animals, exp: dog, cat

Send the message?
- Considering animal adoption, its important to realise your own limitations. Adoption is about lifetime commitment.
- To inform pet owner to gain understandings of responsibilities to have a friend in the family. Stop animal cruelty and realise the pain of these animals.

Research?
- The star news
http://www.thestar.com.my/Lifestyle/Features/2013/12/26/Malaysias-worst-animal-cruelty-scandals-of-2013.aspx/
- Online Petition
http://stopanimalabuse.petfinder.my
- SPCA manager said a total of 657 cruelty cases were reported last year with 90% involving dogs but none were prosecuted.
- Facebook news & photo






Inspiration of campaign


Inspiration on design execution